Last updated: October 11, 2026

1. Introduction

Redwater Dental Clinic ("we," "our," or "us") is committed to protecting the privacy and confidentiality of your personal and health information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

We operate in compliance with Alberta's Health Information Act (HIA), the Personal Information Protection Act (PIPA), and the standards set by the College of Dental Surgeons of Alberta (CDSA).

2. Questions about privacy

If you have questions about how we collect or use your information, contact our Privacy Officer, Gladys Lubrin (Office Manager), at Redwater Dental Clinic, 4940 48 Street, Redwater, AB T0A 2W0, 780-942-4691, appointments@redwaterdentalclinic.com.

3. Information We Collect

We may collect the following types of information through our website:

Information You Provide

  • Full name, email address, and phone number (through our appointment request, callback, and membership reservation forms)
  • Whether you are an existing patient
  • Reason for visit, treatment timeline, and any notes about your dental concerns
  • Any information you provide through our live chat feature

Information Collected Automatically

  • IP address and approximate geographic location
  • Browser type, device type, and operating system
  • Pages visited, time spent on pages, and referring website
  • Cookies and similar tracking technologies

4. How We Use Your Information

We use the information collected for the following purposes:

  • Appointment scheduling: To process and respond to your appointment requests
  • Communication: To contact you regarding your inquiries or appointments
  • Website improvement: To analyze website usage and improve the user experience
  • Legal compliance: To comply with applicable laws and regulations

5. Analytics and Advertising

Google Analytics, Google Ads, Meta Pixel, Microsoft Advertising (Bing) and Microsoft Clarity collect information about how visitors use our site and help measure our advertising. These tools may use cookies or similar technologies.

  • Google Analytics: Measures website usage, such as pages viewed and interactions.
  • Google Ads: Helps measure interactions with our Google advertising and related conversions.
  • Meta Pixel: Helps measure interactions with our advertising on Meta services.
  • Microsoft Advertising (Bing): Helps measure interactions with Microsoft advertising.
  • Microsoft Clarity: Helps us understand how visitors interact with pages, such as clicks and scrolling.

Our appointment request form, chatbot appointment intake, and membership reservation form use EmailJS to deliver submissions to our clinic. Your form data is transmitted through their servers.

Our website chat assistant is powered by Anthropic's Claude AI, accessed through a Cloudflare Workers service. Messages you type into the chat are processed by these providers to generate responses and are subject to their data handling practices. The assistant provides general information only and is not a substitute for professional dental advice. Please do not share detailed personal health information in the chat — for anything specific to your care, call us at 780-942-4691.

Our online booking is provided by AkituOne. When you book online, the information you enter is processed by their scheduling platform.

6. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience and collect analytical data. Cookies are small text files stored on your device. You can control cookies through your browser settings. Disabling cookies may affect certain website functionality.

7. Data Storage and Security

We protect your information with administrative, technical and physical safeguards, including staff confidentiality agreements and training, access limited to staff who need it, password and multi-factor protection, encryption where available, and written agreements with the service providers who handle information for us.

Service providers outside Canada

We use service providers that may store or process information outside Canada, mainly in the United States. These include Dialpad (phone and text messaging), AkituOne (online booking and practice software), EmailJS (website form delivery), our website chat provider, Google (analytics and advertising), Microsoft (Bing ads and Clarity) and Meta (advertising). Information held outside Canada may be subject to the laws of that country. To learn more about our policies on service providers outside Canada, or to ask questions, contact our Privacy Officer using the details above.

8. How we use health information

Redwater Dental Clinic and its dentists are custodians under Alberta's Health Information Act (HIA). We collect, use and disclose health information, including your contact details, only as the HIA allows: to provide and arrange your dental care, to schedule and remind you of appointments, to bill you and your insurer or benefit plan, to meet our professional and legal obligations, and to manage and improve our clinic. Text messaging (SMS) opt-in data and consent are never shared with any third parties, even with your consent. Personal information about people who are not our patients is handled under Alberta's Personal Information Protection Act (PIPA).

Any use of your health information for marketing follows the requirements of the HIA.

9. Your Rights

You have the right to ask for access to your health information and to ask us to correct it. Please make your request in writing to our Privacy Officer. We will respond within 30 days, as required by law. If you're not satisfied with our response, you may ask the Office of the Information and Privacy Commissioner of Alberta (OIPC) to review it.

10. Disclosure of Information

We do not sell, trade, or rent your personal information to third parties. We may disclose your information only in the following circumstances:

  • To employees and service providers who need access to perform their duties and have agreed to maintain confidentiality
  • When required by law or in response to legal proceedings
  • To protect the rights, safety, or property of our clinic, patients, or the public

Text messaging (SMS)

If you call Redwater Dental Clinic at 780-942-4691 and we miss your call, we may text you back with a link to book an appointment or an offer to call you back. We send these texts only after you agree to receive them during a call with our staff. We send them through our phone provider, Dialpad, which stores data in the United States.

What we collect: your mobile number, the texts we exchange, and a record of your consent (date, time and how you agreed).

How we use it: only to reply to your call, help you book, and keep our consent records. We do not include health details in texts, and we do not send promotional texts.

No sharing for marketing: we do not sell, rent or share your mobile number. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the categories in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Dialpad, our phone provider, processes texts on our behalf to deliver them; this is not sharing for any third-party purpose.

Your choices: reply STOP at any time to stop texts, or HELP for help. You can also call us at 780-942-4691. Message and data rates may apply. Message frequency varies, usually 1 to 2 messages per missed call. See our SMS Terms: https://redwaterdentalclinic.com/sms-terms.html

We will not share or sell SMS opt-in data or consent with any third parties.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, even with your consent.

11. Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. Website analytics data is retained in accordance with Google Analytics' default data retention settings.

12. Breach Notification

In the event of a privacy breach that poses a risk of harm, we will notify affected individuals and the Office of the Information and Privacy Commissioner of Alberta in accordance with the requirements of the Health Information Act and PIPA.

13. Children's Privacy

Our website is not directed at children under 18. We do not knowingly collect personal information from children without parental consent. If you believe we have collected information from a child, please contact our Privacy Officer immediately.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

15. Contact the Privacy Commissioner

If you have concerns about our privacy practices that we are unable to resolve, you may contact:

Office of the Information and Privacy Commissioner of Alberta
Phone: 780-422-6860
Toll-free: 1-888-878-4044
Website: oipc.ab.ca

16. Applicable Legislation

  • Health Information Act (HIA), RSA 2000, c. H-5
  • Personal Information Protection Act (PIPA), SA 2003, c. P-6.5
  • College of Dental Surgeons of Alberta — Standard of Practice: Privacy and Management of Patient Health Information
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